Buyer-visible names
Name digital download files for the moment a buyer sees them
Use a buyer-first filename check before publishing an Etsy digital listing, including the platform’s filename constraints and a clear start-file decision.
Profile: Etsy instant downloadReviewed 26 Aug 2026
Quick answer
Start with the exact delivery file.
On Etsy, the file name visible after upload is the name the buyer sees. Treat it as part of the delivery instructions: concise, descriptive and distinct from internal draft names.
Check this package locallySource-traced facts
What the platform says.
Delivery desk
Then confirm the parts a file checker cannot see.
- 01
Remove version clutter such as “final-final” or internal project labels.
- 02
Make a primary file or START HERE file unambiguous when several downloads are present.
- 03
Check the filename against the listing promise and preview image.
Method boundary
Rule profile reviewed 26 Aug 2026. BundleReady tests simple machine-checkable filename constraints; clarity remains a seller decision.